Skip to main navigation Skip to search Skip to main content

Women entrepreneurs’ self-presentation online: Tensions and achievements during the scale-up process

  • Kuschel Rietzsch, Veronica Maria (PI)

Project: Research

Project Details

General Objective

Identify the elements of the woman founder's personal brand and its self-presentation that are changing in the process of internationalization of her startup.

Specific Objectives

OE1:When does this change in self-presentation occur? After any particular event (fundraise, contract, invoice) or is it an individual decision? OE2:Who intervenes in this change in the personal branding? Any other entrepreneurs, investors, mentors, the new market (audience), or other stakeholders?

Research Level

Investigacion aplicada

Research Approach

Disciplinario

Research Lines

  • 2 — Administración
  • 55 — Género

Funding Institution

PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ
Short titleWOMEN ENTREPRENEURS
StatusFinished
Effective start/end date1/09/23 → 31/08/24