-
Comprender la lealtad de los egresados universitarios desde un enfoque de marketing relacional
Martinez, P., Lau Barba, M. R. & Macara, A., 19 Apr 2023, Actas del XXIX Congreso Internacional de Aprendizaje.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
Understanding alumni loyalty from a relational marketing approach
Martinez, P., Lau Barba, M. R. & Macara, A., 14 Jul 2022, Proceedings of the VI ICAReAlumni Conference. Vol. 4.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
UNDERSTANDING GENDER DIFFERENCES IN THE PERCEPTION OF THE RELATION BETWEEN ALUMNI & THEIR UNIVERSITY
Martinez, P., Lau Barba, M. R. & Macara, A., 1 Jan 2022, 15th annual International Conference of Education, Research and Innovation.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
Management of diversity in Peruvian companies: The cases of IBM, Atento and Scotiabank
Martinez, P., 1 Jan 2021, In: 360: Revista de Ciencias de la Gestión. 6, p. 18-43 26 p.Research output: Contribution to journal › Article › peer-review
Paloma Martinez Hague Chonati, Mag
DOCENTE ORDINARIO
Research activity per year