Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Dive into the research topics where Andrés Macara-Chvili Helguero is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Comprender la lealtad de los egresados universitarios desde un enfoque de marketing relacional
Martinez, P., Lau Barba, M. R. & Macara, A., 19 Apr 2023, Actas del XXIX Congreso Internacional de Aprendizaje.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Understanding alumni loyalty from a relational marketing approach
Martinez, P., Lau Barba, M. R. & Macara, A., 14 Jul 2022, Proceedings of the VI ICAReAlumni Conference. Vol. 4.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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UNDERSTANDING GENDER DIFFERENCES IN THE PERCEPTION OF THE RELATION BETWEEN ALUMNI & THEIR UNIVERSITY
Martinez, P., Lau Barba, M. R. & Macara, A., 1 Jan 2022, 15th annual International Conference of Education, Research and Innovation.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Inbound marketing como enfoque estratégico en el contexto de las start-ups tecnológicas dirigidas a negocios
Translated title of the contribution :Inbound marketing as a strategic approach in the context of technological start-ups aimed at businesses Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Inbound marketing como enfoque estratégico en el contexto de las Start-Ups tecnológicas dirigidas a negocios
Macarachvili, A., 15 Sep 2021, In: Universidad y Sociedad. 13, 5, p. 526-533 8 p.Research output: Contribution to journal › Article › peer-review