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    Item type:Publication,
    Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
    (Emerald, 2021-03-19)
    Salesperson performance is accepted as a relevant factor of retailing success. However, scarce studies reveal the relationship between sales performance and brand relationship. The of this study is both, from one side, to empirically demonstrate the impact of salesperson brand attachment (SBA) on sales performance and, on the other side, to identify the mediators of this relationship in small retailing. Design/methodology/approach A survey was conducted with a sample of 206 small retailers from different sectors of an emerging country. The proposed model was tested using partial least squares–structural equation modeling (PLS-SEM) in SmartPLS3. Findings The results demonstrated that SBA is relevant to driving sales performance through two relevant paths – one following SBA–satisfaction–performance and one path following the SBA–commitment–performance. The model was able to explain 63% of the outcome performance. Practical implications Regarding small retailers, where the owners, employees and managers have higher levels of interaction than the large national retail chains, the marketing executives must invest in improving the attachment to the brand and create emotional bonds and cognition between marketers and the brand. They must develop strategies to promote job satisfaction and organizational commitment because they determine performance. Originality/value Despite the relevance of small businesses for economies worldwide and the importance of salesperson brand relationships, no study has been developed to demonstrate the impacts of such relationships on salesperson performance in retailing. Furthermore, in addition to the central role of organizational commitment in the sales research, to the best of the authors’ knowledge, this is the first study to explore how to mediate the relationship between brand attachment and sales performance.
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    The Influence of Philosophical Mentality and Spiritual Intelligence on Creativity of Employees Mediated by Organizational Commitment
    (Vilnius Gediminas Technical University, 2023-10-12)
    The root of organizational creativity depends on employee’s creativity and any factor increasing the staff’s creativity. In recent years, specific features of the mind and the role of emotions in people are considered a competitive advantage that has been at the center of attention by organizations. Therefore, the present study focused on the relationship between spiritual intelligence and philosophical mentality on employee creativity and the mediating role of organizational commitment. To analyze the conceptual model of research, philosophical mentality the Smith’s Wellbeing Questionnaire for Workers, spiritual intelligence King’s Questionnaire, organizational commitment Allen and Meyer’s Organizational Commitment Scale, and organizational creativity Randsip’s Creativity Questionnaire were used for collecting data. Data analysis was performed using Pearson correlation coefficient and analysis of variance. The statistical sample included 278 employees of factories located in industrial towns of Isfahan, Iran. The results indicated the positive relationships between philosophical mentality and creativity, philosophical mentality and organizational commitment, spiritual intelligence and employee creativity, spiritual intelligence and organizational commitment, organizational commitment, and employee creativity. In addition, philosophical mentality and spiritual intelligence can affect the employee’s creativity through organizational commitment as a mediator variable.
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    Going Green to Keep Talent: Exploring the Relationship Between Sustainable Business Practices and Turnover Intention
    (Cognitione Foundation for the Dissemination of Knowledge and Science, 2023-01-01)
    This study explores the association between sustainable business practices (SBP) and turnover intention (TI) to understand the role of sustainability initiatives in influencing employee retention and organizational commitment. METHODOLOGY: The present study conducted a systematic literature review (SLR) following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) Statement. From an initial selection of 326 articles, a rigorous double-blind screening process identified 31 key papers for in-depth analysis. FINDINGS: The systematic review provides compelling evidence that SBP have a robust positive association with employee outcomes, especially in reducing TI. This relationship is notably mediated by job satisfaction and organizational commitment and moderated by psychological safety and ethical leadership elements. Further, key gaps were discerned, including the necessity to explore the varied impact of SBP across industries, the enduring effects of SBP on TI, the influence of cultural and contextual facets, and the urgency for methodological advancements incross-cultural research. In response to thesegaps, four hypotheses were conceptualized to provide deeper insights into the complex interplay between SBP, TI, and overarching cultural/contextual variables. IMPLICATIONS: Theoretically, this research adds to the existing literature by empirically validating the relationship between SBP and TI, highlighting critical mediators and moderators, and suggesting avenues for future research. Incorporating the identified gaps and proposed hypotheses provides a structured direction for subsequent investigations. The findings emphasize the importance of integrating SBP into organizational strategies to promote sustainability while enhancing workforce well-being and retention. Organizations can align with sustainability goals and boost employee satisfaction by focusing on organizational commitment, open communication, and leadership grounded in ethical and sustainable principles. ORIGINALITY AND VALUE: This research provides a comprehensive overview of the interplay between SBP and TI, integrating insights from various studies. By emphasizing understudied mediators and moderators, identifying research gaps, and outlining derived hypotheses, the study sets the stage for future inquiries. Its practical recommendations are essential for organizations that balance sustainability goals with workforce stability, benefiting organizational performance and employee satisfaction.
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    A Comprehensive Bibliometric Analysis and Future Research Directions in the Nexus of Sustainable Business Practices and Turnover Intention
    (Elsevier Ltd, 2023-12-01)
    This study aims to investigate the complex interplay between sustainable business practices (SBP) and turnover intention (TI), emphasizing how sustainability initiatives impact employee retention and organizational commitment. Methodology: A bibliometric analysis of 325 articles from the Scopus database, spanning 2013–2023, was conducted using Bibliometrix in R-Studio, systematically addressing five pivotal research questions related to SBP and TI. Articles were chosen based on predefined search terms, focusing on SBP, job satisfaction, and TI, and adhered to strict inclusion/exclusion criteria. Findings: Organizations adopting SBP witness a significant decrease in TI, attributed primarily to enhanced job satisfaction and fortified organizational commitment. Concurrently, the literature on SBP and TI has seen an evolutionary shift from predominantly environmental concerns, such as carbon emissions and waste management, to broader socio-economic sustainability dimensions encompassing social responsibility, community engagement, and economic growth. International collaboration in this realm has proven vital, with significant contributions from countries such as Spain, China, and the UK. Leadership efficacy, supportive organizational culture, and emphasis on work-life balance are pivotal in strengthening the SBP-TI bond. Implications for theory and practice: Beyond academic interest, understanding the SBP-TI relationship is crucial for managers and policymakers. Effective SBP integration within organizational strategies can simultaneously promote sustainability and reduce turnover. This emphasizes the practical need for leadership, a supportive culture, and work-life balance to achieve environmental and socio-economic sustainability goals while retaining employees. Originality and value: By presenting an integrated perspective on SBP and TI, this research provides invaluable insights for organizations aiming to harmonize their sustainability objectives with employee retention strategies.
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