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    Microeconomía: teoría de la empresa
    (Pontificia Universidad Católica del Perú. Departamento de Economía, 2012)
    This is the third chapter of a book about pre graduate Microeconomics, which not only presents the themes to study at an intuitive, graphic and mathematical level, but also introduces the institutional and contextual elements of a country like Peru, as much as the gender relationships where it is pertinent. In this chapter we present the simple model of the capitalist firm, in which it is assumed that the entrepreneur seeks to maximize the economic profits having the technology and the costs of the factor of production as restrictions. After presenting the production and cost functions we derive the firm’s supply curve, and its factors’ demand curves. After working with the minimum-cost curve we get to the Slutsky Equation and the substitution and product effects. We also derive the maximum-benefits curve. Finally, we obtain the aggregate curves, and analyze the concepts of producer surplus and factors’ rent.
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    Microeconomía: preferencias y elecciones de los consumidores
    (Pontificia Universidad Católica del Perú. Departamento de Economía, 2012)
    This is the first chapter of a book about pre graduate Microeconomics, which not only presents the themes to study at an intuitive, graphic and mathematical level, but also introduces the institutional and contextual elements of a country like Peru, as much as the gender relationships where it is pertinent. In this chapter we present the simple model of consumer. We start from the conditions of optimization and go the duality analysis in order to present the substitution and ordinary income effects. After deriving the ordinary and compensated demand curves, and add the concept of price and income elasticity, we finally get to the Slutsky Equation. We also present the revealed preferences theory, and then we follow with the different ways of measuring the changes in consumer’s welfare when prices change. Finally we derive the market demand curve and the concepts of average and marginal income. There where it is pertinent, this chapter deepens the study of the different themes with examples from Peruvian reality.
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    Microeconomía: Aplicaciones de la teoría del consumidor
    (Pontificia Universidad Católica del Perú. Departamento de Economía, 2012)
    This is the second chapter of a book about pre graduate Microeconomics, which not only presents the themes to study at an intuitive, graphic and mathematical level, but also introduces the institutional and contextual elements of a country like Peru, as much as the gender relationships where it is pertinent. In this chapter we start with a simple model of buying and selling, where the consumer has initial endowments of the goods he consumes, which allows us to discuss auto – consumption starting from data about the peasant economy of Peru. Then we present the model of labor supply, where we discuss not only its application to the Peruvian labor sector, but also the family labor supply models and the influence of gender in such models. Finally we present the inter temporal consumption model, which allows us to discuss the savings supply and the demand for credit, and the income transfers from children to parents starting from data about family consumption and savings in Peru.
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