(Pontificia Universidad Católica del Perú. Departamento Académico de Ciencias de la Gestión, 2019-10-09)
The Mobile Telephone Business Unit of Telefónica del Perú S. A. A. experienced a sustained growth up from 1994 to 2015. In 2016, it registered for the first time, negative growth in revenues compared to the previous year. This downward trend in revenues is maintained until 2018. The main cause of this result is in the changing environment caused by the high competitive rivalry, which requires reviewing current business strategies. To do this, we carry out the external and internal audit with strategic matrices complemented with the use of Porter’s tools. Subsequently, we analyze and select the relevant strategies using BCG and GE-McKinsey strategic matrices. Finally, we present conclusions and recommendations.
